For new and early-stage UGC creators
The UGC Creator Blueprint: Go from guessing to getting hired
Built by the brand-side team behind 1,000+ campaigns. We’ve reviewed thousands of creator profiles and decided who gets hired. This is exactly what we look for.
If you’re stuck in gifted work, guessing at rates, and pitching with no idea what brands actually want, this is what you’re missing.
🎧 Featured on UGC101 Podcast
✅ 82 slides across 7 modules, plus a bonus pitching guide
✔️ Built for creators, backed by brand-side expertise
Just $47 today. Normally $94.
82 slides. 7 modules. Plus the buyer psychology bonus, included free.
Real Results from Real Creators
“UGC Growth Lab’s Foundational Audit completely changed how I see my portfolio and social accounts. Within two months of completing the audit, I set a reach monthly UGC income goal and exceeded it. I don’t think that was a coincidence.”
-Stephanie Schaub, @stephschaubsays
Why you need this
Brands decide in about 30 seconds. They open your profile, look for a short list of specific things, and move on if they don’t find them.
Most creators never learn what that list is. So they stay stuck in gifted work, guess at rates, and pitch with nothing behind the ask.
We’re Kai and Lindsey. For 10+ years we’ve worked on the brand and agency side, running 1,000+ UGC campaigns for brands like DoorDash, Fabletics, Little Spoon, and Hexclad. We wrote the briefs, reviewed the profiles, picked the creators, and approved the invoices.
The Blueprint is what we wish every creator knew before they applied. Not creator-side guesswork. The actual criteria.
What’s inside
Modules 1 to 4: Get brand-ready
Understand the business, position yourself inside it, and build a portfolio brands can say yes to.
✔️ 1. The UGC Landscape. How UGC works and why brands pay for it.
✔️ 2. Positioning for Growth. Niche vs style vs identity, your value statement, and how brands assess a profile.
✔️ 3. Content Fundamentals. Phone setup, lighting, 5 beginner formats, the Hook, Problem, Solution, Result, CTA structure, and editing basics.
✔️ 4. The Growth Portfolio. The 3-piece foundation, where to host it, and the 30-second brand test.
🧠 Start here if you have never been paid for UGC.
Modules 5 to 7: Get hired and paid
Find the work, price it properly, and run a plan instead of waiting to be found.
✔️ 5. Finding Opportunities. Your deal-flow map, the channels that work, how to pitch, how to follow up, and how brands evaluate submissions.
✔️ 6. Pricing + Usage Rights. What actually drives your rate, organic vs paid usage, licensing timelines, contract red flags, and how to raise your rates.
✔️ 7. Your Growth Roadmap. A 30-day plan, a weekly focus, and the momentum metrics worth tracking.
✔️ Bonus: How to Apply Buyer Psychology to Brand Pitches. Included free, not an upsell.
📈 This is where gifted work turns into paid work.
Scroll down to get the full deck for $47.
One deck. Seven modules. Everything we would tell a creator we were about to hire.
Real Results from Real Creators
“I was sooo curious to know how my portfolio actually lands from a brand or agency’s point of view. This audit didn’t sugarcoat anything (in the best way). It clearly pointed out my weak spots, what needed fixing, and how to align everything to make sense visually and strategically. It was way more than I expected, and I’m so glad I found UGC Growth Lab.”
-Marcia Louit Mirabal, @marciasalchemy
Get the Blueprint
$47 today, 50% off the $94 list price. All 82 slides plus the buyer psychology bonus. At checkout you can add the UGC Rate Builder guide for $7.
A strategic starting point built to help you clarify your profile, strengthen your brand presence, and move forward with confidence.
Perfect for early-stage creators who are ready to take UGC seriously but aren’t sure where to start. We’ll assess your Instagram, TikTok profile, and/or portfolio and deliver clear, personalized insights to help you show up stronger, position yourself for paid work, and avoid mistakes that hold creators back. You’ll walk away with targeted feedback you can implement right away.
This audit lays the groundwork for long-term growth and better partnerships and includes expert practical, brand-side perspective, based on our 10+ years of experience brokering real deals. Standard delivery: 5–7 business days.
Includes:
Minimum 3 pages of personalized feedback (5 pages total)
Covers branding, positioning, and key areas for improvement
Platform-specific prompts and brand-readiness assessment
$195 $117 with code BLACKFRIDAY
Note: This is our best deal of the year and will end when all spots are filled.
A strategic starting point built to help you clarify your UGC positioning, strengthen your brand presence, and move forward with confidence.
Perfect for early-stage creators who are ready to take UGC seriously but aren’t sure where to start.
We’ll assess your Instagram, TikTok profile, and/or portfolio and deliver clear, personalized insights to help you show up stronger, position yourself for paid work, and avoid mistakes that hold creators back. You’ll walk away with targeted feedback you can implement right away.
This audit lays the groundwork for long-term growth and better partnerships and includes expert practical, brand-side perspective, based on our 10+ years of experience brokering real deals. Standard delivery: 5–7 business days.
Includes:
5 pages filled with personalized feedback
Covers branding, positioning, and key areas for improvement
Platform-specific prompts and brand-readiness assessment
Signature Profile Audit
Our signature service. A comprehensive strategy audit for creators who are ready to scale with intention and land higher-paying brand deals. This audit goes far beyond surface-level feedback. We’ll assess your positioning, personal branding, content strategy, niche clarity, UGC alignment, and monetization potential, and then deliver a personalized report packed with insights, brand-readiness upgrades, and clear next steps. All advice is customized to address your unique challenges and growth goals, using the details you provide at booking to focus on what matters most to you. Standard delivery: 5–7 business days.
Includes everything in the Foundational Audit, plus: :
Minimum 5 pages of personalized strategy (7 pages total)
Deeper dive into competitor and industry positioning with an action plan for scaling, pitching, and standing out in the UGC space
📞 30 Minute Followup Call - a focused session to review your plan, troubleshoot roadblocks, and make sure you’re set up to take action.
📝 Audit Implementation Planner – a guided worksheet to help you reflect, prioritize, and move forward with confidence
$345 $207 with code BLACKFRIDAY
Note: This is our best deal of the year and will end when all spots are filled.
Our signature service. A comprehensive strategy audit for UGC creators who are ready to scale with intention and land higher-paying brand deals. This audit goes far beyond surface-level feedback.
We’ll assess your positioning, personal branding, content strategy, niche clarity, UGC alignment, and monetization potential, and then deliver a personalized report packed with insights, brand-readiness upgrades, and clear next steps.
All advice is customized to address your unique challenges and growth goals, using the details you provide at booking to focus on what matters most to you. Standard delivery: 5–7 business days.
Includes everything in the Foundational Audit, plus:
7 pages filled with personalized strategy
Deeper dive into competitor and industry positioning with an action plan for scaling, pitching, and standing out in the UGC space
📞 30 Minute Followup Call - a focused session to review your plan, troubleshoot roadblocks, and make sure you’re set up to take action.
📝 Audit Implementation Planner – a guided worksheet to help you reflect, prioritize, and move forward with confidence
How this is different
Most UGC education is peer-to-peer. A creator who figured out their own path teaches you their path.
Ours comes from the other side of the table. 10+ years on the brand and agency side, 1,000+ campaigns, thousands of creator profiles reviewed. We teach what the people doing the hiring look for, because we were the ones doing the hiring.
You are not getting a guess at what brands want. You are getting the criteria.
🎧 Heard Nate’s interview with Kai on his UGC101 Podcast?
They got into personal branding, positioning, and what brands really look for when hiring creators. The Blueprint is that conversation expanded into a full system.
→ Want to hear the full conversation? Listen to the episode here.
✺ Frequently asked questions ✺
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82 slides across 7 modules, in one deck you get access to right after checkout. You also get the bonus guide, How to Apply Buyer Psychology to Brand Pitches, at no extra cost.
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Yes. It is built for new and early-stage creators. If you have never been paid for UGC, start at Module 1. If you are already getting gifted work and want to turn it into paid work, Modules 5 and 6 are where you will spend your time.
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It gives you what brands assess and how they assess it. What you do with that is up to you. We cannot promise deals, and anyone who does is guessing.
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You can read the whole deck in an afternoon. The 30-day roadmap in Module 7 is built to be worked over a month, a week at a time.
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A $7 add-on you can grab at checkout. It walks you through setting your rate for specific deliverables and usage terms, so you are not pulling a number out of the air.
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No. Module 3 covers phone setup, lighting, and editing you can do at home with what you already own.