For new and early-stage UGC creators
The UGC Creator Blueprint: Go from guessing to getting hired
Looking for a side hustle? User Generated Content, or UGC, is a well-paid skill, and we know how to teach it so you get hired.
Built by the brand-side team behind 1,000+ national campaigns. We know how creators get hired and why. We’ll help you break into one of the fasting growing industries, all from your living room.
If you’re getting started with content creation -or you’re stuck in gifted work, guessing at rates, and pitching with no idea what brands actually want- this is what you need to know.
Just $47 today. Normally $94.
82 slides. 7 modules. Plus the buyer psychology bonus, included free.
Real Results from Real Creators
“UGC Growth Lab completely changed how I see my portfolio and social accounts. Within two months, I set a reach monthly UGC income goal and exceeded it. I don’t think that was a coincidence.”
-Stephanie Schaub, @stephschaubsays
Why you need this
Brands decide in about 30 seconds if they’re going to hire you or not. They open your profile, look for a short list of specific things, and move on if they don’t find them.
Most UGC creators never learn what that list is.
We’re Kai and Lindsey. For 10+ years we’ve worked on the brand and agency side, running 1,000+ UGC campaigns for brands like DoorDash, Fabletics, Little Spoon, and Hexclad. We wrote the briefs, reviewed the profiles, picked the creators, and approved the invoices.
This Blueprint will help you understand what brands are looking for so you can start landing paid work (or more paid work!) as a content creator.
What’s inside
Modules 1 to 4: Get brand-ready
Understand the business, position yourself inside it, and build a portfolio brands can say yes to.
✔️ 1. The UGC Landscape. How UGC works and why brands pay for it.
✔️ 2. Positioning for Growth. Niche vs style vs identity, your value statement, and how brands assess a profile.
✔️ 3. Content Fundamentals. Phone setup, lighting, 5 beginner formats, the Hook, Problem, Solution, Result, CTA structure, and editing basics.
✔️ 4. The Growth Portfolio. The 3-piece foundation, where to host it, and the 30-second brand test.
🧠 Start here if you have never been paid for UGC.
Modules 5 to 7: Get hired and paid
Find the work, price it properly, and run a plan instead of waiting to be found.
✔️ 5. Finding Opportunities. Your deal-flow map, the channels that work, how to pitch, how to follow up, and how brands evaluate submissions.
✔️ 6. Pricing + Usage Rights. What actually drives your rate, organic vs paid usage, licensing timelines, contract red flags, and how to raise your rates.
✔️ 7. Your Growth Roadmap. A 30-day plan, a weekly focus, and the momentum metrics worth tracking.
✔️ Bonus: How to Apply Buyer Psychology to Brand Pitches. Included free, not an upsell.
📈 This is where gifted work turns into paid work.
Scroll down to get the full deck for $47.
One deck. Seven modules. Everything we would tell a creator we were about to hire.
Real Results from Real Creators
“Lindsey & Kai helped me identify my weak spots, what needed fixing, and how to align everything to make sense visually and strategically. It was way more than I expected, and I’m so glad I found UGC Growth Lab.”
-Marcia Louit Mirabal, @marciasalchemy
Get the Blueprint
Everything we would tell a creator we were about to hire, in one deck. Read it in an afternoon, work it over 30 days.
The UGC Creator Blueprint: 82 slides across 7 modules, written by the brand-side team behind 1,000+ campaigns. Positioning, filming, portfolio, pricing, pitching, and a 30-day roadmap for turning content creation into a profitable side hustle. Bonus pitching guide included. Instant access after checkout.
$94 $47
Note: At checkout you can add the UGC Rate Builder guide for $7.
It pairs with Module 6 to help you set your first rates.
The UGC Creator Blueprint is an 82-slide kickstart guide for new and early-stage creators who want to turn content creation into a profitable side hustle.
Written by the brand-side team behind 1,000+ campaigns, it covers the full path: how UGC works, how to position yourself, how to film with the phone you already have, how to build a portfolio that passes the 30-second brand test, where to find deals, what to charge, and how usage rights actually work.
You finish with a 30-day roadmap and a bonus guide, How to Apply Buyer Psychology to Brand Pitches, included free.
Instant access after checkout. Yours to keep, on any device.
Includes:
82 slides across 7 modules, from the UGC landscape to your 30-day growth roadmap
The Hook, Problem, Solution, Result, CTA content structure plus 5 beginner formats
Pricing variables, organic vs paid usage, licensing timelines, and contract red flags
Bonus: How to Apply Buyer Psychology to Brand Pitches, included free
How this is different
Most UGC education is peer-to-peer, ie a creator who figured out their own path tried to reverse engineer their success for you.
Ours comes from the other side of the table. We teach what the people doing the hiring look for, because we were the ones doing the hiring.
We won’t help you guess at what brands want. We’ll pull back the curtain to show you exactly what gets creators booked (and rebooked).
🎧 Heard Nate’s interview with Kai on his UGC101 Podcast?
They got into personal branding, positioning, and what brands really look for when hiring creators. The Blueprint is that conversation expanded into a full system.
→ Want to hear the full conversation? Listen to the episode here.
✺ Frequently asked questions ✺
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82 slides across 7 modules, in one deck you get access to right after checkout. You also get the bonus guide, How to Apply Buyer Psychology to Brand Pitches, at no extra cost.
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Yes. It is built for new and early-stage creators. If you have never been paid for UGC, start at Module 1. If you are already getting gifted work and want to turn it into paid work, Modules 5 and 6 are where you will spend your time.
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It gives you what brands assess and how they assess it. What you do with that is up to you. We cannot promise deals, and anyone who does is guessing.
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You can read the whole deck in an afternoon. The 30-day roadmap in Module 7 is built to be worked over a month, a week at a time.
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A $7 add-on you can grab at checkout. It walks you through setting your rate for specific deliverables and usage terms, so you are not pulling a number out of the air.
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No. Module 3 covers phone setup, lighting, and editing you can do at home with what you already own.