The Creator’s Playbook
Struggling to land deals or unsure what to charge?
The Creator’s Playbook helps you fix the disconnect between great content and consistent income. This step-by-step system shows you how to pitch with purpose, price with clarity, and run your UGC business like a pro, using the same tools and strategies top creators rely on to close high-quality deals and build long-term success.
What You’ll Get
✔️ A 70+ page strategy guide
Not just theory, this is a step-by-step framework designed to help you pitch smarter, land more deals, and align with how brands actually make decisions
✔️ Built for creators ready to think like professionals
Whether you're just starting out or refining what’s already working, this Lab gives you the mindset and strategy brands look for in serious partners
✔️ Tools to take you from learning to implementation
Includes a customizable UGC rate builder, deal tracker, workbook, and strategic frameworks built to help you apply what you learn with confidence
✔️ Live Q&A with the UGC Growth Lab team
Get your questions answered directly by former brand insiders and connect with other ambitious creators
✔️ Strategic education for long-term brand partnerships
Learn to operate like a professional, pitch with purpose, and build relationships that go beyond one-off content
✔️ Brand intelligence from 10+ years of industry experience
Insights built by the same people who’ve approved budgets, negotiated campaigns, and selected creators
Your Bundle Includes
The Creator’s Playbook: 9 Steps to Winning More UGC Deals
Your go-to roadmap for landing consistent, high-quality UGC brand deals. This 70+ page guide walks you through the exact nine steps successful creators follow, from refining your niche to negotiating like a pro.
Packed with expert insights, proven strategies, and real-world examples to help you pitch smarter, close faster, and grow your UGC business with confidence.
Think Like a Business, Not Just a Creator
Shift your mindset and strategy with this actionable guide designed to help UGC creators operate like revenue-focused entrepreneurs.
Learn how to structure your brand, streamline your processes, and position yourself for long-term, scalable success.
Deal Tracker & Metrics Dashboard
Track pitches, deals, brand contacts, and key performance metrics with this intuitive, plug-and-play dashboard. Designed to give you clarity, confidence, and control over your UGC business.
UGC Platform Directory
Save time and skip the guesswork with this curated directory of vetted UGC platforms. Organized by platform type, niche, and key features, this resource directs you to the platforms brand insiders are using, so you can land paid opportunities faster.
UGC Rate Builder
Stop second-guessing your pricing. Use this guided tool to calculate strategic UGC rates based on your experience, usage rights, content value, and brand type. Perfect for creators who want to price with purpose and negotiate with confidence.
From Creator to Closer: Your UGC Deal Workbook
Level up your deal flow with this comprehensive, step-by-step workbook. From pitch strategy to contract review checklists and follow-up templates, this workbook is your deal-making companion. Go from interested brands to signed deals with ease.
Enroll Now
Enroll Now
Pitch smarter, price with confidence, and close more deals. The Creator’s Playbook is your step-by-step system for landing deals and running a profitable UGC business, built with the tools, strategies, and mindset top creators rely on to succeed.
✺ Frequently asked questions ✺
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This is our most beginner-friendly Learning Lab, but it’s not just for beginners. It’s built for creators who are ready to take UGC seriously, whether you're landing your first few brand deals or looking to streamline and scale what’s already working. If you want to understand how brand decisions are made and use that insight to grow, this is for you.
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This Lab is taught by brand insiders, not just creator coaches. We’ve overseen thousands of paid partnerships from the brand side, and we built this course to reflect what actually moves the needle, not just platform tips or content trends. You’ll learn how to align with brand psychology, performance strategy, and business goals from the start.
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Yes. You’ll get instant access to the full strategy system, tools, and templates, so you can work through everything on your own schedule. Plus, you’ll be invited to a live Q&A where you can ask questions and get direct support.
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A 70+ page strategy system, supplemental workbooks, a plug-and-play deal tracker, a UGC rate builder, and lifetime access to all updates. You’ll also get access to a live Q&A with our team. Everything is built to be applied, not just read.
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Yes. Whether you're just getting started or looking to tighten up your pitch and positioning, this Lab is designed to help you stand out to brands and get booked more often. You'll learn how to present yourself with clarity, confidence, and brand alignment.
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We’ve got you. You’ll be invited to a live Q&A session with the UGC Growth Lab team, where you can ask questions, get personalized insight, and hear what’s working for other creators in the field.