Turn content into persuasion. And persuasion into paid brand deals.

This isn’t just another UGC course. It’s a tactical lab built by brand-side insiders who’ve booked 1,000+ creators for paid campaigns.

You’ll learn the psychological triggers that drive buyer decisions, the storytelling tweaks that turn scrolls into sales, and the exact frameworks brands trust when choosing creators for repeat partnerships.

By the end, you won’t just make better UGC content. You’ll know how to position yourself so brands hire you, remember you, and come back for more.

$225.00
One time

✔️ Trusted by creators across industries and experience levels

$75 off with code PSY75

Offer ends Sunday or when all seats are taken

What Creators Are Saying

“It's AMAZING. I’ve taken other UGC courses and none of them go this deep or this practical.”

-G.O., Spring 2025 Lab Student

“The frameworks are super easy to use and have definitely leveled up my work fast. Great feedback from brands that my content is working!”

-N.C., Summer 2025 Lab Student

“I love that the info is friendly and attainable even for someone like me who doesn't have a marketing background.”

-D.B., Spring 2025 Lab Student

What You’ll Get

✔️ A 70+ page strategy guide

Apply proven buyer psychology to your content so every hook, script, and visual is engineered to convert.

✔️ Revenue-focused insights for serious creators

Whether you're refining your storytelling or trying to stand out in a saturated market, this Lab helps you turn psychology into profit.

✔️ Tools to take you from learning to implementation

Get frameworks, emotional triggers, and pitch templates you can plug into your next video or brand pitch immediately.

✔️ Live Q&A with brand-side strategists

Get personal support from the team behind 1,000+ paid creator campaigns. Ask questions. Get feedback. Build smarter.

✔️ Training for long-term brand partnerships

Learn how to create content that gets you booked, and rebooked, by brands looking for reliable creators who drive results.

✔️ 10+ years of brand intelligence, distilled

Learn what actually makes brands say yes from experts who’ve reviewed thousands of creator pitches and built high-performing ad campaigns.

Not a beginner course, but if you're new and ready to understand how and why people buy, this Lab shows you what actually drives consumer decisions.

Inside the Lab: The Psychology Brands Pay For

This Lab is your blueprint for turning buyer psychology into paid brand deals.

Inside the 70+ page guide, you'll learn how to apply the principles behind audience behavior and brand decision-making to your UGC content strategy.

You’ll learn how to:

  • Trigger emotion that drives action
    Use buyer psychology to create content that gets clicks, saves, and sales.

  • Structure content and pitches that convert
    Apply frameworks from top-performing ads to your UGC and outreach.

  • Position yourself as a brand’s safest bet
    Understand what decision-makers look for and how to stand out in a saturated market.

This isn’t theory. It’s a strategy built by experts who’ve booked over 1,000 creators for paid partnerships.

“My content is performing better, and brands have noticed. The frameworks are easy to use and leveled up my work fast.”

$225.00
One time

$75 off with code PSY75

Offer ends Sunday or when all seats are taken

Includes 4 bonus resources (valued at $150+), free with your enrollment.

  • Turn scrolls into sales with brand-tested narrative structures.


    This guide shows you how to build UGC that holds attention and drives action using proven frameworks pulled from high-performing campaigns.

  • Create content that moves people and makes brands take notice.


    This checklist helps you infuse your content with trust, urgency, and relevance, using the emotional drivers brands prioritize in high-performing ads.

  • Speak to what brands actually care about.


    Use this guide to craft pitches that align with buyer psychology and brand priorities, so you can get to yes faster and with more confidence.

  • Bridge the gap between learning and doing.


    This interactive workbook gives you prompts, positioning strategies, and real brand-tested examples to help you turn buyer psychology into revenue-generating UGC and outreach.

Enroll Now

Enroll Now

Marketing Psychology for UGC
$225.00
One time

Create compelling content that connects with audiences. This bundle is your crash course in marketing psychology for UGC creators, teaching you why people buy, how to craft content that converts, and how to pitch with insight and confidence.

Get the Lab for just $150 with code PSY75

Offer ends Sunday or when all seats are taken

✺ Frequently asked questions ✺

  • This Lab is for creators who are serious about turning content into a business. If you're new to UGC but bring a strong professional background or want to approach brand work strategically, you'll fit right in.

    We work with creators from all walks of life, including professionals entering the space later in their careers. If you're thoughtful, detail-oriented, and curious about what drives buyer decisions, this Lab was built for you.

  • This Lab is taught by brand insiders, not just creator coaches. We’ve overseen thousands of paid partnerships from the brand side, and we built this course to reflect what actually moves the needle, not just platform tips or content trends. You’ll learn how to align with brand psychology, performance strategy, and business goals from the start.

  • Yes. You’ll get instant access to the full strategy system, tools, and templates, so you can work through everything on your own schedule. Plus, you’ll be invited to a live Q&A where you can ask questions and get direct support.

  • You’ll get immediate access to the full Marketing Psychology for UGC Lab, including:

    • A 70+ page strategy guide covering buyer psychology, content strategy, and brand decision-making

    • 4 bonus resources (valued at $150+) to help you apply what you’ve learned:

      • Emotional Trigger Checklist

      • Storytelling Frameworks Guide

      • Brand Pitch Psychology Guide

      • From Insight to Income Workbook

    • Access to our live Q&A with brand-side strategists who’ve booked over 1,000 creators

    • Lifetime access to all materials, so you can revisit anytime

    Whether you’re actively working with brands or just starting to explore UGC with a business mindset, this Lab will give you the tools, structure, and insight to stand out.

  • Yes. Whether you're just getting started or looking to tighten up your pitch and positioning, this Lab is designed to help you stand out to brands and get booked more often. You'll learn how to present yourself with clarity, confidence, and brand alignment.

  • We’ve got you. You’ll be invited to a live Q&A session with the UGC Growth Lab team, where you can ask questions, get personalized insight, and hear what’s working for other creators in the field.